Sunday May 20
Written by Brijrajsinh Gohil, NIPER, Mohali Wednesday, 21 March 2012 01:49
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Lipitor
Lipitor - world's bestselling drug ever in pharmaceutical industry which has wiped more than US $131 billion over last 14 years. There would be none who has not come across this name especially now-a-days. Recently, Lipitor lost its patent exclusivity in USA on 30th Nov, 2011 which remains highest revenue generating geography for Pfizer till date.

Read more: LIPITOR – Fighting brand erosion after patent expiry

Written by Ela Koshal, Welingkar Institute, Mumbai Wednesday, 21 March 2012 01:27
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Rupee

Financial inclusion has been a challenge to the rural development initiatives undertaken by the government of India. It is sad to know that since ages, albeit the central bank has taken several measures on this front, the situation continues to be gloomy. In this article, let us understand the loop holes in these initiatives that act as impediments to the development of the India’s rural sector and also to the development of Indian economy. Before we proceed further, let us understand the connotation of this term.

According to Dr. C. Rangarajan, Chairman of the Committee on Financial inclusion, 2008:

Financial Inclusion can be defined as the process whereby it is ensured that viable financial services & products are provided to the weaker sections at prices that are affordable, through a transparent and just Institution.

Read more: Financial Inclusion in India: Is it that simple?

Written by Ashish Verma and Tejas Choudhari, IIM Lucknow Wednesday, 21 March 2012 01:17
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Burger King Logo
The proverb 'A friend in need is a friend indeed' is one of the most known proverbs, however the Burger King has come up with a new mantra  “A friend in need is a tenth of a Whopper”. In 2009, Burger King came up with an idea in collaboration with Facebook to sacrifice (or "unfriend") 10 of your Facebook friends and receive a free Whopper. Faced with the choice of food versus friends, more than 230,000 users were ditched for a burger within one week of the campaign.

Read more: Burger King's Whopper Sacrifice campaign: Is friendship worth one-tenth of a Whopper?

Written by Subhrajit Chakraborty, Dr.Akshay Zanjurne, IIM Lucknow Wednesday, 21 March 2012 00:32
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Healthcare
Executive summary
 
Supply chain costs of healthcare in India have been increasing continuously. Most of the supply chain costs are hidden. Supply chain costs constitute about 65-70 % of total expenses (http://www.anametrica.com/hc/healthcare.htm). For multi specialty hospitals, this means decrease of operating expenses, major components of which are medical and surgical supplies costs. If that's the case, then supply chain costs should be the prime target for cost reduction efforts. But many hospitals in India today don't have an accurate estimate of true supply chain costs. Also they don't know the exact areas on which they should focus so as to reduce the supply chain costs. For individual & chain of hospitals the supply chain which constitutes the largest cost and is taken care of locally, or at departmental level. Many healthcare managers are believing that strategic supply chain decisions can bring value. Supply chain has not traditionally been seen as a mode for cost reduction or revenue increase, but it is now clear that strategic supply chain decisions are necessary for accurate, efficient & consistent cost recovery.

Read more: Supply Chain Management in Healthcare

Written by Kaushik Basu, PGDHRM batch 2011-2013, XLRI, Jamshedpur Wednesday, 21 March 2012 00:28
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It was a hot afternoon in July when I visited a defence PSU located on the outskirts of Kolkata. But my hands froze as I glanced through the charter of demands that the recognized union had put forward to the management during the collective bargaining process last held. Coming from the software industry, I had never even heard the names of so many perks that were given to the workers and officers of a PSU. As I went around the huge campus I saw posters of the Works Committee informing workers about safety within the factory premises. As I was having the sumptuous lunch in the officers’ canteen, I tried to figure out how come these people who can demand and get the perks and allowances of their choice, get subsidized food and hot meals at office premises and air their grievances remain unmotivated? 
 

Read more: Motivating Employees in PSU

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